Dennis Erokan brings some 40 years of marketing strategy and information industry experience to the Orinda Academy.
A pioneer in niche market publishing, Dennis created BAM Magazine in 1976 to give the West Coast entertainment industry a way to reach young people at a reasonable cost. An innovator from the start, he made BAM the first publication to be distributed free at point-of-purchase in retail outlets throughout California. In 1978, Dennis founded the Bay Area Music Awards, more commonly known as the “Bammies.” He produced the internationally recognized awards program for 27 years, which attracted over 6,000 music industry leaders annually.
In 1984, Dennis launched MicroTimes. This magazine focused on the heroes in the computing industry instead of the endless descriptions of electronics and became the nation’s largest regional computer magazine with a circulation topping 200,000 when sold in 1999.
From 2000 to 2005, as director of the Alliance of Chief Executives, Dennis worked closely with 50 of the 250 members, gaining valuable insight into the strategic issues and marketing challenges that many companies face.
Dennis teaches Public Relations at St. Mary’s College of California and serves as a board member for the Berkeley Playhouse.